Welcome
TO SERAPHEIN BEYN
PRODUCTION
ADVERTISING
CREATIVE
Just three logical approaches ensure we’re working at our best on your behalf:
We do our homework, doing research and asking the right questions to understand your business, your customers, and your prospective customers.
We define our work through your marketing goals and objectives; we chase ROI for your marketing dollars rather than chase advertising awards and industry accolades.
Our leadership stays hands-on, and our team stays disciplined on delivering results.
Our Team
BOB
BEYN
SCOTT LANPHEAR
MICHAEL
BADDLEY
President, Creative Director
VICE PRESIDENT
VICE PRESIDENT
A 1973 Fresno State graduate, Bob founded Seraphein Beyn in 1983. With over 30 years experience in the advertising industry, he is the one responsible for the overall direction and vision of Seraphein Beyn, and maintains an active, working role in the creative department from the inception to completion of a marketing campaign. Bob has a remarkable knack for producing advertising that achieves results across a widely diverse range of budget/ROI parameters. A former professional baseball player, he is the reason “hard hitting advertising” is our company moniker, and for more reasons than one!
Mike has been with Seraphein Beyn since 1987. He currently works directly with the Retail and entertainment accounts for the agency. He has experience with accounts like Thunder Valley Casino, Cache Creek Casino, Bill Graham Presents, AT&T Wireless, UFC (Ultimate Fighting Championship) Comcast Cable PPV, IMAX Theatre, Big O Tires, and many other key accounts. Born and raised in Sacramento, Mike graduated from University of California, Sacramento in 1986.
Scott graduated in 1977 from Chico State University with a B.A. in Center for Information and Communication Studies (Journalism/Marketing), and has been with Seraphein Beyn since 1985. He currently manages the Ace Hardware Retailers of California, Nevada and Idaho, Pulte / Del Webb / Centex Homes for Northern California and Nevada, and Clarke and Rush. He directed all advertising and promotions for Papa John’s Sacramento from 1999-2005, the Maita Organization dealerships from 1986-2000 and Carmichael Honda from 2000-2007.
OUR SERVICES
• Complete Campaign Planning
• Creative Services and Copywriting
• Electronic Media Production
• Graphic Design and Production
• Publicity/Promotion
• Regional Computerized Media Buying
• Post Media Analysis
• Co-op Billing Department
• Complete Production Capabilities for Worldwide Web
• Email/Web/Statistical/Hosting Services
• Interactive Media Production
• Web Consulting
• Website Content Management and Maintenance
• Email Marketing and Database Management
• Social Media Marketing
CREATIVE
DESIGN
TV
RADIO
OUR STORY
Seraphein Beyn was established in 1983.
That’s over 200 dog years. We have been a full-service agency based in downtown Sacramento throughout our history. Campaign creative designed against targeted media and buying that leverages media partnerships and promotional tie-ins, has been a particular area of focus from the beginning. With a veteran staff of team members, Seraphein Beyn has 10 players who have worked for the agency for at least 10 years.
Over the years we have been the full-service agency for over 150 clients and, of particular note, we have served as the agency of record for over five consecutive years for 71 of these clients. This rate of client tenure is extremely rare among agencies that serve the local and regional businesses that Seraphein Beyn serves.
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